Curious about Adobe Analytics and why it is one of the hidden weapon in the marketing arsenal of the mega enterprises? Because Adobe Analytics is massively powerful and only few web analytics tool can compare.

Let's start with basics. What's Adobe Analytics? 

Adobe 

Data Integration from Point of Sale, CRM data to find hidden patterns through user behavior and user journey, and which activity has contributed to the bottomline. 

Adobe Analytics enables stakeholders in making decisions based on right insights.