Facebook is the king of social media which has over 2.45 billion active users. Being the largest platform, it is one of the best marketing channels for any product/ service provider. That is the reason why global brands take Facebook very seriously.

Recently Facebook introduced a new change in the Facebook Likes by introducing Facebook reactions such as Love, Haha, Wow, Sad and Angry which makes them more human in terms of emotions which is expressed by humans.

People interacting with brand’s posts can be more expressive and Digital Marketers would be very keen to understand how a particular post touches the emotions of followers. The more “Wow” emoticons would make them jump with joy while a lot of “sad” emoticons would make them alert about what and why exactly is people perceiving certain activity/ content in a negative way.

The instant feedback in terms of Facebook reactions will make it easier for brands to monitor the sentiments of the audience to the posts being published by the brand without going deep into sentimental analysis.

Positive Facebook Reactions are Love, Haha, and Wow which audience feels strongly about the post as they are taking a step more to actually engage. Positive Emoticons have higher value than a “Like”.

Marketers should be careful about the Negative Facebook Reactions which are Sad and Angry. If a lot of these are there on any post then it should alarm the brand managers about the general perception of the audience which is not in favour of the content/ recent activity.